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Survey Platform with SAP Marketing Integration

Your own survey and UX research platform for companies on SAP Marketing: survey publishing to SAP, respondents arriving from campaign links, answers sent back, voice answers. Up to 200,000 respondents a day. From 4.5M RUB.

from RUB 4.5M
  • SAP
  • Web
  • Integration
  • UX Research

Estimate

StageWeeksCost
Discovery, platform core, workspace and links4from RUB 550,000
Survey builder and branching logic5from RUB 1,150,000
Survey taking, data collection, media and voice4from RUB 700,000
SAP Marketing integration and export4from RUB 800,000
Analytics and reporting2from RUB 350,000
UX tests, phone surveys, panels, load testing5from RUB 950,000
Total24from RUB 4,500,000

The task

The company sends surveys through SAP Marketing and wants its own platform instead of an outside service. Survey structure has to reach SAP automatically, and answers have to come back tied to the right customer. The company keeps the rights to the platform.

What is included

A workspace for creating studies. When a survey is published, its structure goes to SAP over OData. Editing a live survey creates a new version and keeps the survey ID.

Respondents arrive from campaign links. The platform checks the link and its expiry, reopens an abandoned survey at the first unanswered question, and blocks a second attempt. Answers reach SAP within a minute of completion; abandoned surveys are flagged as partial.

The SAP exchange survives SAP downtime: batches of up to 500 objects, a failed batch is split into smaller ones, and retries back off over time. Every call shows up in the study's log.

Respondents can answer by voice. Transcription runs inside the customer's network, and recordings never leave it. For UX research there are five-second tests, paired comparison, card sorting, click tests with heat maps, Figma prototype testing, online diaries and usability tests with screen recording.

The platform is built for 200,000 respondents a day per survey and 30 live surveys at once. The load test report and exclusive rights are handed over with the system.

Timeline

About 5.5 months to launch.

Cost

From 4.5M RUB for development. Support is billed separately, per year. VAT exempt (Skolkovo resident).

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